Attention and Interest : Copywriting

The interest would include the title, the headline and the attention-grabbing portion of the sales copy. The headline should be written in a way that almost yells at your reader. Make it stand out and command attention. Make it noticeable. Examples of headlines include:

Good: How to Start a Lucrative Internet Business
Better: 5 Days to a Profitable Online Business
Best: Automated Success in 10 Easy Steps!

The first headline would get most reader’s attention, but if you use the third headline, you are far more likely to get them and keep them reading through your copy to the end.
Your copy’s goal here is to catch your reader’s attention and create interest. Your topic or point of interest must be compelling enough to bring him in, keep him there and create a desire for more.

Desire

The reader is interested, and now wants what you’re offering. The next piece of your focused copy page is to spark and stoke the embers that the interested reader has.
Here, you have the reader’s attention. You should write copy that will make them want more. For example:
Do you want to shed those last ten pounds? Of course you do!
This revolutionary new product has been on the market for a short period of time, but has caused sensational results with users. With this product, you can get ready for the beach scene in less than 30 days and look great!
After reading this (or similar text), the reader should want more of your offerings and will continue until he reaches the goal of the sales page.
That goal is the entire precept that the marketing page is structured behind.
The sales page ends with a call to action, an order form for your clients.

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